Course Tag: General specialisation

Brands, Branding and Advertising
Free

Brands, Branding and Advertising

The nature of brands and branding is critical for understanding not just the marketing environment, but also the nature of the consumer society that people live in. This course seeks to develop critical understandings of branding that will hold relevance both inside and outside the domain of marketing practice. The…
Consumer Behavior and Global Marketing
Free

Consumer Behavior and Global Marketing

In this course, students will explore sociological, anthropological, and marketing issues of consumer behaviour, seeking to develop critical understandings of consumer behaviour that will hold relevance both inside and outside the domain of marketing practice. The course will provide a high level of understanding of the theory and practice of…
International Human Resource Management
Free

International Human Resource Management

The world is integrating as businesses locate cross-nationally, and employees and managers move through the multinational company from one country to another. Both the firm and human resource management (HRM) are being spatially stretched. In this course, issues in relation to these will be examined through practical examples and the…