Brands, Branding and Advertising

Brands, Branding and Advertising

    The nature of brands and branding is critical for understanding not just the marketing environment, but also the nature of the consumer society that people live in. This course seeks to develop critical understandings of branding that will hold relevance both inside and outside the domain of marketing practice.

    The course will also aim to provide students with a strategic perspective on contemporary advertising and promotion within an international context.  It will draw together theoretical and practitioner traditions to focus not only on issues of advertising and brand management but also on the cultural role and ethical standing of advertising.