Interpreting Management, Markets and Consumption

Interpreting Management, Markets and Consumption

    The course will introduce students to marketing in the context of interpreting management, as both an academic discipline and as practice. The students will explore how and why marketing has developed and continues to develop. It will also develop students’ abilities to understand and engage with management concepts, theories, and practices. Additionally, it will also equip them with a range of skills such as critical analysis and introduce them to a range of issues that they will need to focus upon which will enhance their employability.