Marketing Research and Digital Marketing

Marketing Research and Digital Marketing

    Digital Marketing is part of a complex and fast evolving field and in this module students are offered introduction to the subject. This is ideal for anyone interested in pursuing a career in (digital) marketing, but also relevant for all business students with the curiosity to want to connect together a range of their everyday familiar activities.

    This course will also examine marketing research with the aim being to ensure students understand the nature and scope of marketing research and in doing so emphasise its role in supporting the design and implementation of successful marketing decisions.